WordPress Development • Elementor Builds • SEO Structure • Responsive UX • Conversion Paths
Website
Development
I build websites that connect brand strategy, user experience, SEO copy, responsive design, and conversion paths into one working marketing system.
The Foundation
Websites Are
Marketing Systems
My website development experience spans more than 70 custom websites from concept to launch, with projects built across hospitality, golf, restaurants, private events, insurance, and multi-brand business ecosystems. I do not approach a website as a digital brochure. I approach it as a working marketing system that has to help the right visitor understand the offer, trust the brand, find the next step, and take action.
Most of my current work is built in WordPress and Elementor, supported by custom HTML, CSS, and JavaScript when a section needs more flexibility, motion, or a unique interface. I use those tools together to create websites that feel distinctive without becoming confusing for the user.
Each project starts with research into the brand, audience, industry, competitors, and search behavior. From there, I map the page structure, write or refine SEO-focused copy, build the user interface, optimize the mobile experience, and test the site before launch. The result is a website that looks polished, feels easy to use, and supports the business goals behind it.
Website Work
Website Case Studies
Six builds across restaurants, event venues, hospitality, golf, and insurance. Each one a different problem, the same disciplined approach.
Restaurant Website
McWethy's Tavern
A restaurant website built to connect chef-driven dining, online ordering, reservations, events, menus, brand storytelling, and guest engagement into one easy-to-navigate experience.
Challenge
Restaurant websites need to do more than look appetizing. Guests need to find menus fast, reserve a table, order online, explore events, understand the brand, and feel confident before they visit.
My Role
I supported the website experience through content structure, page layout, WordPress and Elementor updates, SEO-focused copy, CTA placement, responsive design, and ongoing site improvements.
Build Strategy
The site is structured around the actions guests actually want to take: view menus, reserve a table, order online, browse events, and connect with the story behind the Tavern. Supporting sections like SOUPscription, The Apiary, partners, and media help the brand feel deeper than a standard restaurant site.
Why It Works
The website gives guests a clear path from interest to action while still showing the personality, food philosophy, and hospitality behind McWethy's Tavern. It balances conversion with connection.
Sports Bar Website
McWethy's Sports Bar
A bold restaurant and entertainment website designed to connect game-day dining, menus, events, bingo, trivia, online ordering, and table reservations in one high-contrast experience.
Challenge
The website needs to serve sports fans, restaurant guests, event audiences, and groups looking for recurring entertainment without making any path difficult to find.
My Role
I shaped the site experience through content organization, visual hierarchy, responsive page design, event presentation, CTA placement, and ongoing website updates.
Build Strategy
Strong black, red, and white visuals support direct paths to menus, reservations, ordering, game-day content, bingo, trivia, and the event calendar.
Why It Works
The site carries the energy of the physical venue while giving each major guest action a clear, focused destination.
Historic Venue Website
The Grand Ballroom at Joliet Union Station
A private event and wedding venue website designed to sell the emotion of a historic ballroom while making it easy for couples, planners, and organizations to understand the space and schedule a visit.
Challenge
A venue website has to do two jobs at once. It has to make the space feel special, but it also has to answer practical planning questions about capacity, event types, galleries, location, and next steps.
My Role
I supported the website through page structure, content hierarchy, CTA placement, SEO-conscious copy, responsive design updates, and a user path built around scheduling visits and exploring the venue.
Build Strategy
The design direction centers the venue's historic character, architectural detail, gallery proof, and flexible event use cases. The site gives visitors a clear path from inspiration to inquiry without losing the emotional pull of the space.
Why It Works
The website makes the venue feel both beautiful and practical. It helps a visitor picture the celebration while still giving them the information they need to take the next step.
Hospitality Brand Website
JBM Hospitality
A parent brand website designed to connect restaurants, golf properties, event spaces, gift cards, careers, and hospitality experiences under one clear digital ecosystem.
Challenge
JBM Hospitality is not a single-location business. The website has to organize multiple brands, audiences, actions, and experiences without making the visitor feel lost.
My Role
I supported the site through brand architecture, page structure, content organization, WordPress and Elementor development, SEO-informed copy, responsive updates, and multi-brand navigation strategy.
Build Strategy
The site uses a hub-style structure that helps visitors move between dining, golf, events, gift cards, careers, and individual brand websites. Each section gives the user a clear next step while supporting the larger JBM Hospitality identity.
Why It Works
The website turns a complex family of brands into a connected experience. It helps users understand what JBM Hospitality offers while sending them toward the right property, service, or action.
Golf Facility Website
Mistwood Golf Dome
A golf facility website built to explain a multi-use indoor golf experience and move visitors toward bay reservations, events, lessons, fittings, simulator suites, and food and beverage.
Challenge
The Dome serves many user intents at once. Some visitors want to practice, some want to reserve a bay, some want food and drinks, some want lessons or fittings, and some are planning an outing or event.
My Role
I supported the website experience through service organization, CTA hierarchy, WordPress and Elementor development, responsive layout updates, SEO-focused copy, and ongoing content updates tied to seasonal operations.
Build Strategy
The site organizes the experience around clear visitor actions: reserve a bay, view rates and hours, explore Toptracer, check out simulator suites, browse events, and connect to lessons, fittings, and food service.
Why It Works
The website makes a large, multi-service facility easier to understand. It helps visitors quickly find the right path while showing the full value of the Dome beyond a standard driving range.
Insurance Website
Friendly Insurance Advisor Group
An insurance website designed to simplify Medicare and retirement planning topics through clear content structure, trust-building sections, and strong lead generation paths.
Challenge
Insurance websites need to make complex topics feel simple without losing credibility. Visitors need to understand their options, feel supported, and know how to connect with an advisor.
My Role
I supported the website through content hierarchy, UX planning, WordPress and Elementor development, service page structure, lead form placement, SEO-conscious copy, and mobile-friendly design.
Build Strategy
The site organizes the user journey around the Four Pillars of Retirement: Medicare, final expense, annuities, and trusts and wills. This makes a complex service offering easier to scan, understand, and act on.
Why It Works
The website builds trust by making the information feel clear, approachable, and guided. It gives visitors a path to learn, find an agent, and contact the team without feeling overwhelmed.
Experience
Proof Areas
These proof areas show the scale, speed, technical range, and business thinking behind my website development work. I do not just build pages. I build website systems that support user experience, SEO, conversion paths, brand clarity, and ongoing marketing needs.
70+ Websites Built
Custom website projects built across hospitality, golf, restaurants, events, insurance, marketing, sales, and multi-brand business ecosystems.
350+ Pages Created
Service pages, landing pages, event pages, restaurant pages, venue pages, SEO pages, campaign pages, brand hub pages, and conversion-focused content sections.
WordPress + Elementor
Current website work is primarily built in WordPress and Elementor, with custom sections, responsive layouts, reusable page structures, and ongoing site updates.
HTML, CSS, JavaScript
Custom code used to improve interface details, layout flexibility, interactive sections, responsive behavior, animation, and unique visual elements.
Launch + Ongoing Ownership
Website work does not stop at launch. I manage seasonal updates, campaign pages, menus, events, landing pages, content changes, QA, and ongoing improvements.
Initial Drafts Under 30 Days
Able to move from research, structure, content planning, and design direction into an initial website draft in under 30 days for most full website projects.
30 to 45 Day Launch Windows
Many full website projects move from initial draft to launch within 30 to 45 days, depending on content approvals, revisions, functionality, and project scope.
1 to 3 Day Rapid Builds
Select smaller websites, landing pages, campaign pages, and urgent launch projects have been built in 1 to 3 days when speed and execution were the priority.
SEO-Structured Pages
Websites built with content hierarchy, search intent, keyword placement, metadata, headings, internal links, and page structure in mind.
Mobile-Responsive Builds
Layouts are designed and tested across desktop, tablet, and mobile so pages stay readable, usable, and conversion-focused on every screen size.
Conversion Paths Built
Reservation buttons, online ordering links, event inquiry forms, schedule a visit CTAs, booking links, service CTAs, and contact forms built into the user journey.
15+ Industries Served
Experience across hospitality, golf, restaurants, weddings, private events, insurance, sales, marketing, military contractors, architecture, entrepreneurship, entertainment, digital marketing, direct marketing, local business, and B2B services.
Scope of Work
What I Own
End-to-end responsibility, from strategy and structure through build, launch, and ongoing iteration.
Website Strategy
I start by understanding the brand, audience, industry, competitors, and primary business goals so the website is built around a clear purpose instead of just a layout.
Information Architecture
I organize pages, navigation, sections, and content hierarchy so visitors can quickly understand where they are, what matters, and what step to take next.
WordPress Development
I build and manage websites primarily in WordPress, creating flexible page systems that can support brand updates, campaigns, service pages, events, and ongoing content needs.
Elementor Builds
I use Elementor to create polished, responsive sections with custom layouts, reusable design patterns, mobile adjustments, and strong visual structure.
Custom HTML, CSS, and JavaScript
I use custom code when a site needs more flexibility, interaction, animation, responsive control, or a section that goes beyond a standard template.
SEO Copy Structure
I write and refine page copy with search intent, headings, metadata, keyword placement, internal links, and content clarity in mind.
Responsive UX
I design and test pages across desktop, tablet, and mobile so each visitor gets a clear, readable, and easy-to-use experience.
Conversion Paths
I build websites around the actions that matter, including reservations, online orders, lead forms, booking links, schedule a visit buttons, contact forms, and campaign CTAs.
Visual Direction
I create websites with custom color systems, polished section design, modern interface details, motion, spacing, and layouts that feel distinct without confusing the user.
Content Management
I manage the ongoing content needs that keep websites current, including menus, events, seasonal updates, landing pages, service pages, promotions, and brand changes.
QA and Launch Support
I check links, forms, spacing, mobile layouts, CTAs, images, responsiveness, and page behavior before publishing updates or launching full sites.
Ongoing Website Ownership
I stay involved after launch, making improvements based on marketing campaigns, seasonal needs, user behavior, SEO opportunities, and business priorities.
Transformation
Before / After
Side-by-side comparisons showing the gap between a website that exists and a website that performs.
Before
Outdated visual design
No clear conversion goal on homepage
Weak mobile experience
Limited SEO structure
After
Modern, brand-consistent visual direction
Single conversion goal per page
Mobile-first responsive layout
SEO-structured headings and page copy
Desktop + Mobile, Same Site
Desktop View
Mobile View
The Process
HOW IT GETS BUILT.
01
Research
Research the brand, audience, industry, competitors, and search behavior. This is where the strategy actually starts, before any layout decisions are made.
02
Structure
Build the sitemap, navigation, content hierarchy, and user journey so every page has a purpose and the visitor always knows where to go next.
04
Design
Build the site in WordPress and Elementor with responsive sections, brand-consistent visual direction, and component structure that holds up across screen sizes.
03
Copy
Write SEO-focused page copy, headings, metadata, and clear calls to action before a single design or layout decision is made.
05
Code
Add custom HTML, CSS, and JavaScript where the builder reaches its limits, for unique functionality, animation, interface detail, or responsive control.
06
QA
Test forms, links, mobile layout, spacing, performance, and conversion paths. Review across browsers and screen sizes before anything goes live.
08
Improve
Stay involved after launch with ongoing updates, campaign pages, seasonal changes, SEO opportunities, and improvements tied to business priorities.
07
Launch
Run final checks, publish the site, configure redirects if needed, verify analytics, and complete a live-site review before signoff.
SWIPE TO VIEW PROCESS →
READY TO BUILD?
NEED A WEBSITE THAT WORKS LIKE A MARKETING SYSTEM?
I build websites that help people understand the brand, find the right information, and take the next step. From WordPress and Elementor builds to SEO copy, responsive layouts, and ongoing updates, my focus is on making every page useful, clear, and connected to a business goal.
TALK WEBSITE STRATEGY