EMAIL MARKETING
EMAILS BUILT TO EARN THE OPEN AND THE NEXT CLICK.
I build email campaigns across golf, hospitality, restaurants and events by connecting audience insight, copy, creative and performance data to one clear next action.
FEATURED CAMPAIGN
The James
🍗 Chef Steve's Chicken Bucket is here!
CAMPAIGN PERFORMANCE
43.75%
OPEN RATE
2.5%
CLICK RATE
4,046
OPENS
101
CLICKS
Performance data shown here corresponds to the featured campaign preview.
01 / 05
FEATURED CASE STUDIES
Featured Email Marketing Case Studies
STRATEGY, CREATIVE, SEGMENTATION AND REPORTING, SHOWN IN THE WORK.
Four campaigns across golf and hospitality show how each send connects a clear audience reason with responsive creative and measurable behavior.
JUMP TO CASE STUDY
THE MULLIGAN
Mistwood Golf Club
ONE EVENT HOOK. A MUCH BIGGER REASON TO STAY CONNECTED.
The Mulligan gave golfers an immediate reason to open: a tournament where every shot gets a second chance. From there, the email expanded the relationship with Mistwood through golf instruction, junior programming, original media and community events.
Campaign Performance
23,058
RECEIVERS
100.00%
SUCCESSFULLY SENT
26.27%
OPEN RATE
3.18%
CLICK RATE
0.00%
BOUNCE RATE
0.08%
UNSUBSCRIBE RATE
SUBJECT
⛳ REGISTER TODAY: The Mulligan
PREVIEW
đź“… Saturday, October 17, 2026, 11:00 am
CAMPAIGN
Mistwood Golf Club
AUDIENCE
23,058 receivers
Email Creative
THE EMAIL
EVENT PROMOTION + OWNED CONTENT
THE STRATEGY
LEAD WITH THE EVENT. KEEP GIVING PEOPLE REASONS TO CARE.
THE HOOK
"The Mulligan" creates an immediate golf-specific promise: one player, two balls and another chance at every shot.
THE CONNECTION
After the lead event, the email continues with Mistwood content including the Party of Fore podcast, junior golf programming and the McWethy Cup.
THE NEXT STEP
Clear blue CTAs repeatedly move readers from interest toward registration, program information, media and event pages.
Audience and Segment Reporting
THE SAME SEND DIDN'T BEHAVE THE SAME WAY FOR EVERY AUDIENCE.
Segment reporting helped show how different Mistwood audiences interacted with the same campaign, creating useful context for future targeting and content decisions. (Note: list counts may overlap and do not sum to total unique receivers.)
WEBSITE FORM - GOLF DOME
WEBSITE FORM
USCHEDULE & ACTIVE USERS
TYPE - FITTING - MPC
GROUP - MEMBERS
DELIVERY + DEVICE CONTEXT & ORIGINAL REPORTING
Platform reporting gave additional context around where subscribers were opening Mistwood emails, helping support responsive email QA and future template decisions.
This campaign shows how I connect audience segmentation, event promotion, owned content, responsive creative and campaign reporting inside one golf marketing send.
SUMMER CONCERT SERIES
McWethy's Tavern
TURNING A THURSDAY CONCERT INTO A REASON TO COME TOGETHER.
A concert announcement can tell people when a band is playing. A strong hospitality email gives them a reason to picture themselves there. For McWethy's Tavern's Summer Concert Series, I built the campaign around the experience surrounding the event: dinner with friends, an outdoor courtyard, and free live music.
Campaign Performance
5,976
RECIPIENTS
38.7%
OPEN RATE
2.6%
CLICK RATE
SUBJECT
🎶 Live Music this Thursday, June 20
SEND
Tuesday, June 18, 2024 • 5:30 PM
CAMPAIGN
McWethy's Tavern
AUDIENCE
5,976 recipients
Email Creative
THE EMAIL
FROM INBOX TO COURTYARD
THE STRATEGY
SELL THE EXPERIENCE, NOT JUST THE DATE.
CONNECTION FIRST
The creative focused on people gathering around food, music, and a shared night out rather than treating the concert like an isolated promotion.
CLEAR INFORMATION
Date, time, location, seating information, event expectations, and calls to action were built directly into the email journey.
MULTIPLE CONVERSION PATHS
The email provided natural opportunities to explore the event, view menus, and continue engaging with McWethy's Tavern without making the message feel overloaded.
Audience Insights
UNDERSTANDING WHO IS ACTUALLY ENGAGING.
Email strategy goes beyond send volume. I use available audience and engagement reporting to understand who is receiving campaigns, who is opening them, and who is taking the next step.
Platform demographic reporting adds another layer of context that can inform future creative, messaging, timing, segmentation, and campaign planning.
Note: Demographic information shown reflects platform-predicted reporting across a broader reporting period and is presented as directional audience context.
SIP & SHUCK: ROSÉ & OYSTERS
McWethy's Tavern
SELLING THE EXPERIENCE BEFORE THE FIRST OYSTER IS SHUCKED.
A ticketed event asks more from the audience than a casual restaurant visit. Before someone commits, they need to understand what makes the experience worth showing up for. For McWethy's Tavern's Sip & Shuck campaign, I built the email around that decision. Instead of relying on an event title alone, the campaign brought the experience forward: oysters, rosé, seafood, people, atmosphere, recognizable producers, pricing, and a clear path to reserve a spot.
Campaign Performance
6,368
RECIPIENTS
38.2%
OPEN RATE
3.4%
CLICK RATE
SUBJECT
🍷 Ready for our Rosé & Oysters Event?
SEND
September 4, 2024 • 5:19 PM
CAMPAIGN
McWethy's Tavern
AUDIENCE
6,368 recipients
Email Creative
THE EMAIL
FROM INTEREST TO "GRAB YOUR TICKETS."
MESSAGE STRATEGY
MAKE THE VALUE FEEL REAL BEFORE ASKING FOR THE TICKET SALE.
The campaign gave readers tangible reasons to attend before asking them to act.
Fresh oysters were identified by source.
Seafood and rosé selections added specificity.
Past-event imagery showed what the experience looked like.
Pricing and age requirements answered practical questions.
Strong CTA buttons repeatedly brought the reader back to the decision.
EXPERIENCE FIRST
Food, wine, atmosphere, and people helped the reader visualize the event rather than process another generic event announcement.
SPECIFICITY BUILDS VALUE
The campaign referenced producers and offerings including Glidden Point Oyster Farms, Island Creek Oysters, Bangs Island mussels, and featured rosé selections.
REMOVE THE QUESTIONS
Price, age requirements, event details, imagery, and calls to action gave readers the information necessary to decide without searching elsewhere.
Audience Insights
WHO RECEIVES, WHO OPENS, AND WHO CLICKS.
Email strategy improves when creative decisions are connected to audience behavior. Platform reporting provided directional context around who was receiving McWethy's Tavern communications, who was opening them, and who was clicking through.
That information can help guide future decisions around messaging, creative emphasis, timing, segmentation, and campaign planning.
Note: Predicted demographic information shown is platform-generated audience reporting from a broader reporting period and is presented as directional context rather than campaign-specific demographic attribution.
COMMITTED ATHLETE PROGRAM
Mistwood Golf Club
TURN JUNIOR GOLF INTEREST INTO A CLEAR PATH FORWARD.
This Mistwood Golf Club campaign used CAP sign-ups as the lead message, then expanded the email with timely golf events, fitting opportunities, retail, original content and community programming. The goal was not simply to advertise one junior program. It was to give golfers multiple relevant reasons to stay connected with Mistwood.
Campaign Performance
23,048
RECEIVERS
100.00%
SUCCESSFULLY SENT
25.12%
OPEN RATE
2.77%
CLICK RATE
0.00%
BOUNCE RATE
0.04%
UNSUBSCRIBE RATE
SUBJECT
⛳ CAP Sign Ups Are NOW OPEN!
PREVIEW
+25% off all apparel in the pro shop all weekend long!
CAMPAIGN
Mistwood Golf Club
AUDIENCE
23,048 receivers
Email Creative
THE EMAIL
PROGRAM ENROLLMENT TO PRO SHOP SALES
THE STRATEGY
CONNECT THE PROGRAM TO THE REST OF THE PROPERTY.
PROGRAM FIRST
CAP gives junior golfers and parents a clear reason to enter the email and understand the program's value.
TIMELY RELEVANCE
Retail, fitting, event and golf programming give different audience segments another reason to keep reading.
MULTIPLE NEXT STEPS
Each major section provides a direct action based on what matters to that reader.
Audience Insights
UNDERSTANDING HOW THE AUDIENCE ARRIVES.
Opening-platform reporting adds another layer to campaign QA by showing how subscribers reached the email across devices and clients.
SELECTED EMAIL CREATIVE
DIFFERENT MESSAGE.
DIFFERENT MOMENT.
SAME NEED FOR CLARITY.
Different audiences need different reasons to care. These campaigns span golf, dining, events, promotions and hospitality while keeping the message and next step clear.
EMAIL MARKETING CAPABILITIES
FROM THE FIRST SUBJECT LINE TO THE LAST CLICK.
FROM THE INBOX TO THE NEXT ACTION
NEED EMAILS PEOPLE ACTUALLY WANT TO OPEN?
Let's connect strategy, creative and audience behavior into campaigns built around what your customers need next.
TALK EMAIL WITH DONALD