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About Me
I am a results-driven digital marketing and social media professional with over four years of experience creating and executing high-impact campaigns that drive engagement and business growth. My marketing career began in Bolingbrook, Illinois, and led me to Baldwin Wallace University in Berea, OH, where I earned a double major in Digital Marketing and Business Administration.
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As the Marketing Coordinator at Mistwood Golf Club, I lead multi-platform marketing initiatives, overseeing branding, content strategy, and campaign execution across digital and traditional channels. I manage website development and maintenance for all seven brands under the Mistwood Golf umbrella, handling complete site copy creation, structural redesigns, and UI/UX improvements to enhance user experience.
In addition to web development, I specialize in high-performing short-form video production, leveraging both original ideas and trending content formats to align with brand identity — resulting in multiple viral successes. My expertise extends to professional photography and graphic design, where I create visually competitive content, including food photography, golf course imagery, and event materials that differentiate us from competitors.
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Beyond content creation, I develop strategic marketing campaigns informed by data-driven insights, optimizing paid and organic performance across digital advertising, social media, and grassroots marketing efforts. I also serve as a public-facing representative, fostering strong relationships with media outlets, customers, and industry professionals.
Passionate about innovation in the digital space, I continuously stay ahead of industry trends, ensuring that Mistwood Golf Club’s marketing efforts remain engaging, effective, and aligned with business objectives. Through cross-departmental collaboration and hands-on leadership, I inspire teams to elevate brand presence and create meaningful connections with our audience.​
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Before joining Mistwood Golf Club, I honed my skills at The Market Social and Fortress Consulting. At The Market Social, I managed social media for 40 clients, posting 3-5 times a week across Facebook, Instagram, LinkedIn, and TikTok, and handled all aspects of content creation including copywriting, graphic design, videography, photography, and logo design. I also developed and maintained client websites on platforms like Wix, GoDaddy, and WordPress, focusing on original copy, SEO, and user-friendly designs. At Fortress Consulting, I conducted market research and competitive analysis to drive marketing strategies, successfully executed social media campaigns, and managed paid ad budgets ranging from $50 to $120. I also played a key role in client acquisition and used tools like HubSpot, Buffer, Loomly, and Facebook Ad Manager to streamline campaign management and performance analysis. These experiences gave me a strong foundation in digital marketing and content strategy.
My Specialties
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LinkedIn Learning Social Media Marketing Fundamentals
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LinkedIn Learning Content Marketing Fundamentals
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LinkedIn Learning Digital Marketing Fundamentals
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LinkedIn Learning Marketing For Instagram
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LinkedIn Learning Marketing on Facebook
Certifications
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HubSpot Social Media Marketing
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HubSpot Email Marketing
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Certified in Google Analytics
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Certified in Microsoft Excel
