Hello. My Name Is Donald Wilkin!

Welcome to my portfolio!

About Me

Hello, my name is Donald Wilkin, and I am a results-driven digital marketing and social media professional with over five years of experience creating and executing high-impact campaigns that drive engagement and business growth. My marketing career began in Bolingbrook, Illinois, and led me to Baldwin Wallace University in Berea, OH, where I earned a double major in Digital Marketing and Business Administration.

As the Marketing Coordinator at JBM Hospitality, formerly Mistwood Golf Club, I spearhead website development and maintenance across seven brand websites, implementing comprehensive SEO strategies that achieve first-page Google rankings. I excel in producing optimized short-form video content strategically tailored to each platform's unique requirements, blending original concepts with trending themes to significantly expand brand awareness.

My responsibilities include creating professional photography, designing distinctive promotional materials for signature events, and executing data-driven marketing campaigns that directly support revenue objectives. I've developed targeted social media strategies that have transformed our digital presence, while orchestrating cross-departmental collaboration to maintain consistent brand messaging and visual identity.

My expertise in WordPress, Adobe Creative Suite, and digital analytics enables me to create compelling content while optimizing performance across channels. Through a combination of creative execution and strategic thinking, I deliver measurable results that strengthen brand positioning and create unified customer experiences in the competitive hospitality landscape.

Before joining JBM Hospitality, I honed my skills at The Market Social and Fortress Consulting. At The Market Social, I managed social media for 40 clients, posting 3-5 times a week across Facebook, Instagram, LinkedIn, and TikTok, and handled all aspects of content creation including copywriting, graphic design, videography, photography, and logo design. I also developed and maintained client websites on platforms like Wix, GoDaddy, and WordPress, focusing on original copy, SEO, and user-friendly designs. At Fortress Consulting, I conducted market research and competitive analysis to drive marketing strategies, successfully executed social media campaigns, and managed paid ad budgets ranging from $50 to $120. I also played a key role in client acquisition and used tools like HubSpot, Buffer, Loomly, and Facebook Ad Manager to streamline campaign management and performance analysis. These experiences gave me a strong foundation in digital marketing and content strategy.

My Specialties

Website Development

My website development experience spans the creation of over 45 custom websites from concept to launch, demonstrating exceptional efficiency with development timelines as brief as 1-3 days without sacrificing quality or functionality.

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Social Media Marketing

Welcome to my social media marketing portfolio, where strategic visual storytelling meets measurable business impact.

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Social Media Listening

In my previous role at The Market Social, I sent out monthly analytics to each of our clients to keep them updated with how their company was performing on each of the major platforms.

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LinkedIn Learning Social Media Marketing Fundamentals
LinkedIn Learning Content Marketing Fundamentals
LinkedIn Learning Digital Marketing Fundamentals
LinkedIn Learning Marketing For Instagram
LinkedIn Learning Marketing on Facebook

Certifications

HubSpot Social Media Marketing
HubSpot Email Marketing

Certified in Google Analytics

Certified in Microsoft Excel

Amanie Abdelhady

CEO of Synaptic Inc.

"Donald is definitely in the upper echelon of social media teams that I’ve worked with! His follow through and commitment to excellence in his craft is unmatched. He always is prepared with multiple recommendations and options when we have meetings, is super flexible, and also super patient with his clients. He constantly goes out of his way to make the experience with him special and mission accomplished because we couldn’t be happier."